Marketing for Software Developers

Here is an article that I wrote for Dev Pro Connections regarding marketing for software developers: http://devproconnections.com/development/how-market-your-software-business-guide-developers

We technologists are always looking for a better way to do things. We love the "best" solution. Technologists also tend to be skeptical of marketing pitches, which are geared more toward attracting customers rather than promoting a solution solely on its technical quality. In general, we technologists are wary of marketing. But in the real world, to get customers to notice your service, you need to offer more than the best solution. You also need the right marketing approach to promote your expertise.