strategic

adjective

stra·​te·​gic strə-ˈtē-jik 

A product is considered to be strategic if it gets someone important excited.  That excitement can be either positive or negative.  For example, when I worked at The Coca-Cola Company, the former CIO hated lotus notes.  Whenever the subject of lotus notes came up, he would run around and tell the business unit that this was a strategic product and was 100% under his control.  Since he hated lotus notes due to one comment that a lotus salesperson made, he was going to kill any discussion of lotus notes.  Lotus notes was a strategic issue that only he was able to answer.  His name was Ira and he was moved to “special projects,” and Coca-Cola eventually had lotus notes.